We have worked as digital media buyers for many years. When planning campaigns for clients, we often included third party audiences to reach more niche audiences. We especially found success using third party audiences that were built with location data. These location-based audiences allowed us to expand our reach by utilizing offline signals and context.
Seeing the promise in these audiences, we decided to build them ourselves with higher standards than what was currently available in the market. We wanted more transparency for buyers like us, their clients, and more control over the audience design product we wished we had. We also wanted audiences built with sound science and quality data.
RainBarrel is the audience provider we always wanted as media buyers.