There are a number of different steps we take to ensure individual privacy.
RainBarrel cohorts all device identifiers so statistics and analysis is done at the group level, not individual.
RainBarrel does not source or store any personal identifiable information (PII) within our Audience Graph. PII refers to data that is linked or intended to be linked directly to an identified individual. Examples include: name, credit card number, personal street address, personal email address, personal telephone numbers, etc.
RainBarrel does not resell or provide raw data to customers.
RainBarrel abides by the NAI Code of Conduct whenever there are questions or concerns about privacy, sensitive data, sensitive locations, and / or data governance.
You can read more about the NAI here.