Feature Updates

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Audience Advisor - Release Date: [2026/01/12]
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🤖 Introducing Audience Advisor, a chatbot designed to help you decide targeting without the guesswork!

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From your product details, where your market is, and what your campaign objective are, RainBarrel's Audience Advisor responds to your prompts and recommends audiences to use based on the information you provide. Reduce the guesswork and let the Audience Advisor provide targeting options, helping to surface different audiences and speed up your campaign planning.

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How it works:

• Describe your campaign or ideal customer; the more details the better!
• Audience Advisor analyzes your inputs.
• You receive audience recommendations aligned with your objectives.

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What it’s best for:

• Early planning when you’re unsure who to target.
• Exploring new audience segments.
• Validating your current targeting strategy.

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Think of the Audience Advisor as your compass to point you towards who to target!

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Audience Advisor isn't a replacement for building Custom Audiences or guarantee of campaign performance; final audience activation and strategy relies on the user.

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Audience Advisor is currently only available for users on the Starter Plan and above.

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Activations UI Update- Release Date: [2026/01/13]
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Our Activations Page has been updated with a few key changes for optimum usage:

• Manage Credentials have been moved from /activations/advertiser-accounts --> /settings/activation-credentials . It can be found via the account settings button, and then corresponding breadcrumb navigation bar.
  • Name change from Manage Credentials --> Activation Credentials

• New Success page at the end of activationsMore information (columns) on Activation tables.
  • This page also have the recommendations for activating other DSP or Social platforms.

• More information (columns) on Activation tables.
  • Activated Audiences:
    • Country
    • Activated (date audience was activated)
  • Account Connections:
    • Credentials (email on the platform account)
    • Connected By (Username of the person who activated the platform)
    • Date
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• Search bar added in multiple areas
  • Ads account selection (popup activation page)
  • Activated Audiences table
  • Account Connections table

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