Monthly Recap

October Recap

Over 200+ Public Audiences have been added in the past month.

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Trending Audiences

Trending Audiences are segments seeing more visits or a rise in POIs (Points-Of-Interest) over the past month.

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🇨🇦 Canada:‍

• 🕰️ Antiques - 25.34%
• 📽️ Motion Picture and Video Industries - 21.48%
• 🐶 Dog Walker - 18.67%
• ⚖️ Courts - 11.51%

🇺🇸 United States:‍

• 🏛️ Architectural Tours - 22.88%
• 🍂 Scenic and Sightseeing Transportation, Land - 20.8%
• 💵 Community Bank - 16.43%
• 🏈 Sports Teams and Clubs - 12.40%

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Introducing EthoSense Groups

We’ve built 16 new audiences based on the existing 80 EthoSense audiences. Designed to make targeting more intuitive, instead of pulling from 80+ individual segments, you can now use pre-built groups that cluster audiences by shared traits. Only available on DSPs, you can start using these for your campaigns today!

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How to use them:

• Search for the relevant EthoSense Group Audience ID and use for your targeting.
• Apply as filters on top of your targeting. For example:
  • Use Affluent (ETSEG010) to only target high-income Canadians.
  • Use Families (ETSEG015) to only target those living with their families and/or children.

Listed below are the 16 grouped audiences; you can learn more about them on the EthoSense Cheat Sheet.

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❤️ Value Segments: Capture entire EthoSense value segments‍

• Sensation Seekers (ETSEG001)
• Traditionalists (ETSEG002)
• The Good Life (ETSEG003)
• Worried But Coping (ETSEG004)
• Living One Day At A Time (ETSEG005)
• Change Seekers (ETSEG006)
• Up & Comers (ETSEG007)
• Confident & Self-Motivated (ETSEG008)‍

💰 Income Type: Align targeting with purchasing power

• Affluent (ETSEG010)
• Upscale (ETSEG011)
• Midscale (ETSEG012)
• Modest (ETSEG013)

👪 Household Types: Reflect lifestyle and living arrangements

• Singles & Couples (ETSEG014)
• Families (ETSEG015)
• Seniors (ETSEG016)

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Interested in finding out more? Contact us or book a call below!