Prove Your Marketing Works

Identify visitation trends, compare audiences, and measure lift to make smarter marketing decisions.

Footfall Lift Reports

A Footfall Lift Report analyzes aggregated, anonymized mobile device data to show how many people in your target audience visited specific locations over time.

Many organizations can’t easily access reliable visit or sales data due to privacy rules, competitive sensitivities, or fragmented systems. Footfall Lift Reports solve this by using aggregated, consented location data—delivering clear, privacy-compliant insights in days, not weeks, without the hassle of collecting internal reports.

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Real World Results

Challenge:

A regional membership association needed to measure marketing impact without collecting sensitive sales or booking data from independently operated member locations.

Approach:

Using RainBarrel Footfall Lift Reports, the campaign targeted local residents who had not visited member locations in the past year. Visitation lift was measured against a pre-campaign baseline using anonymized, consented location data.

+116,500 new visits in 5 weeks

New-visitor rate nearly doubled month-over-month

$18M estimated initial visit revenue

“RainBarrel’s privacy-compliant measurement proved the campaign’s direct impact and uncovered a new audience for future growth.”

Use Cases

Retail & Shopping Centers – Measure store traffic changes after promotions or seasonal campaigns.
Tourism & Hospitality – Track visitation to attractions and hotels to prove marketing ROI.
Real Estate & Commercial Property – Understand neighborhood activity and property appeal.
Advertising Agencies – Show campaign lift to clients with concrete, location-based metrics.
Public Sector & Infrastructure – Optimize planning based on transit hub or facility usage patterns.

From Raw Data to Real Answers

Footfall Lift Reports go beyond counting visits—they uncover patterns, compare audiences, and show exactly how your campaigns and channels influence real-world behavior.