Our Company

RainBarrel is a proprietary Audience Graph based on commercially available geospatial data, which allows advertisers to target their messages to the right audience.

RainBarrel is a proprietary Audience Graph built with commercially available geospatial data to help advertisers deliver their message to the right people. Our name plays an homage to our dedication to collecting clean and transparent audience data that is both verifiable and thorough.

We collect robust data, enriched with contextual POI data, statistical and pattern analysis, and demographic profiles that are actionable on existing digital media platforms. Not only are our audience graphs impressive, but they have the reach in market and the portability across all major platforms to achieve the audience scale required to outperform campaign objectives.

Our data harvesting processes are already equipped with transparent privacy compliance, verifiable segmentation methodologies and an expansive market reach, so you can access the best quality data possible. There is no one way to harvest great data — that’s why RainBarrel’s technology is constantly evolving alongside new technological advancements.

RainBarrel is a proprietary Audience Graph based on commercially available geospatial data, which allows advertisers to target their messages to the right audience.

RainBarrel is a proprietary Audience Graph built with commercially available geospatial data to help advertisers deliver their message to the right people. Our name plays an homage to our dedication to collecting clean and transparent audience data that is both verifiable and thorough.

We collect robust data, enriched with contextual POI data, statistical and pattern analysis, and demographic profiles that are actionable on existing digital media platforms. Not only are our audience graphs impressive, but they have the reach in market and the portability across all major platforms to achieve the audience scale required to outperform campaign objectives.

Our data harvesting processes are already equipped with transparent privacy compliance, verifiable segmentation methodologies and an expansive market reach, so you can access the best quality data possible. There is no one way to harvest great data — that’s why RainBarrel’s technology is constantly evolving alongside new technological advancements.

Our Guiding Principles
We take privacy into our own hands to ensure all first and third party data is verifiable

Privacy

It is imperative that all ad-targeting data used is consented, and has been collected...
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Transparency

Advertisers have a right to know what they’re buying when investing in audiences...
Learn More

Reach

We ensure that our advertisers are not only able to reach their customers of today...
Learn More
Our Guiding Principles
We take privacy into our own hands to ensure all first and third party data is verifiable

Privacy

It is imperative that all ad-targeting data used is consented, and has been collected, stored and activated in compliance with consumer privacy regulations such as the GDPR and CCPA. We believe personalized advertising creates a better online experience for the user.

Transparency

Advertisers have a right to know what they’re buying when investing in audiences for their digital advertising campaigns. We share specifications including audience size, data recency, methodology and sources, so advertisers can make informed buying decisions and stand behind the data they use.

Reach

We ensure that our advertisers are not only able to reach their customers of today, but their customers of tomorrow. The Audience Graph is built to scale for new geographies and advertising platforms to meet our clients’ evolving needs. All RainBarrel audiences are compatible with major DSPs and social ad-serving platforms.
Our Team

Travis Riedlhuber

Managing Director

David Choi

Product Manager

Imran Mutyala

Data Scientist

Michelle Chan

Intermediate Database Developer

Travis Riedlhuber

Managing Director

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Reigning from the University of Lethbridge with a degree in Management, Travis is the resident expert on all things advertising tech and location data related. Always up to date on advancements in the advertising market, his literacy in the industry has only multiplied. When he’s not reading up on new industry developments, he likes to flex his competitive edge on the golf course.

David Choi

Product Manager

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A Queen’s University alum, David’s background in Engineering Physics and Computing has brought a sharp perspective to the RainBarrel team. In his previous roles as a Quality Assurance Engineer and Mobile Applications Developer, he’s learned how to work smarter, and absorb difficult concepts quicker. Outside of the office, you’ll likely find him sporting his athleticism out on the basketball courts.

Imran Mutyala

Data Scientist

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Bringing his experience as an Electrical, and Machine Learning Engineer, Imran is fluent in building and working with complex AI systems. Fascinated with the intricacies of everything data science has to offer, Imran provides a contemporary approach to working with RainBarrel’s evolving technology. When he’s away from his desk, you might find Imran designing virtual escape rooms, or defending his title as foosball champion.

Michelle Chan

Intermediate Database Developer

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Michelle is a natural problem solver with an affinity for deciphering puzzles. Graduating from UBC’s Electrical Engineering program, she brings her unique expertise from working with Industrial Automation Systems, handling everything from programming conveyor systems to designing databases. In her spare time, she enjoys hiking, traveling and maintaining her deep sea diving certifications

Reigning from the University of Lethbridge with a degree in Management, Travis is the resident expert on all things advertising tech and location data related. Always up to date on advancements in the advertising market, his literacy in the industry has only multiplied. When he’s not reading up on new industry developments, he likes to flex his competitive edge on the golf course.

A Queen’s University alum, David’s background in Engineering Physics and Computing has brought a sharp perspective to the RainBarrel team. In his previous roles as a Quality Assurance Engineer and Mobile Applications Developer, he’s learned how to work smarter, and absorb difficult concepts quicker. Outside of the office, you’ll likely find him sporting his athleticism out on the basketball courts.

Bringing his experience as an Electrical, and Machine Learning Engineer, Imran is fluent in building and working with complex AI systems. Fascinated with the intricacies of everything data science has to offer, Imran provides a contemporary approach to working with RainBarrel’s evolving technology. When he’s away from his desk, you might find Imran designing virtual escape rooms, or defending his title as foosball champion. 

Michelle is a natural problem solver with an affinity for deciphering puzzles. Graduating from UBC’s Electrical Engineering program, she brings her unique expertise from working with Industrial Automation Systems, handling everything from programming conveyor systems to designing databases. In her spare time, she enjoys hiking, traveling and maintaining her deep sea diving certifications.

Press

TECTERRA Community Blog - Technological Evolution Versus Expectations

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Read Story

RainBarrel Partners with SafeGraph to Revolutionize the Future of Contextual Place-Based Data

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Read Story

RainBarrel Uses SafeGraph Data to Build Digital Advertising Audiences with Geospatial Context

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Read Story

RainBarrel Adopts Unified ID 2.0 Through Data Integration with
The Trade Desk

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Read Story

For press-related inquiries and collaborations, please contact

info@rbarrel.com
info@rbarrel.com

Careers

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