An audit and assurance consulting firm, Deloitte provides advising on financial and tax solutions, along with additional related services to both public and private firms globally. Serving a number of industries internationally, Deloitte was in search of a new solution to magnify their targeting precision. In order to acquire new customers for a new wealth management client, Deloitte needed a partner who could tap into prime conversion opportunities by activating first and third-party data for their digital advertising campaign.
Utilizing our location-based audience graph, we started the process by determining parameters for our geospatial boundaries. In order to find qualified prospects, we created a model to score all Canadian postal codes outside of Quebec, where we then identified approximately 1 million high-tier, potential customers. These devices residing at the top postal codes were then served highly targeted messaging from Deloitte’s client across Google and Facebook. Working directly with their client, we ensured their custom parameters were executed both ethically and securely on our audience graph. For the duration of the campaign, our automated channels equipped Deloitte with access to high quality data which was updated on a weekly basis, and acted as a catalyst in achieving impressive results for their client’s campaign.
RainBarrel provided a solution that suited their needs at a much lower Cost Per Thousand (CPM), a lower Cost Per Acquisition (CPA) and lower Assisted CPA. Despite working with a lower allocation on spend, RainBarrel outperformed in comparison to the campaign the wealth management company’s media agency was running. At the same time, we achieved an acquisition rate that was 3 times higher than their previous campaign, bringing in a 65% increase in what the client defines as high value customers.
Deloitte’s clients were ecstatic about the results which exceeded their goals. The campaign was a success and achieved much more lucrative results than they had previously seen. The client has opted to continue their work with RainBarrel in the upcoming year, and are delighted to do so with a more robust campaign budget.
RainBarrel and SafeGraph partnership takes location-based data to the next level
Edmonton, AB, August 15, 2022 — RainBarrel announces an official partnership with SafeGraph, as of August 15th, 2022. This strategic partnership provides access to fortified contextual data for advertisers and agencies who access both RainBarrel and SafeGraph’s data.
A primary provider of place data, SafeGraph’s added expertise will mean access to geographic and brand context within RainBarrel’s Audiences. Likewise, the partnership will open an additional avenue for interpreting audience data to advertisers — specifically with the potential to conclude aspects such as building shape, operating hours, types of vendors in the area, and more.
“SafeGraph is thrilled to partner with RainBarrel to deliver critical context about location-based audiences,”
- Reed McLeod, Customer Success Manager at SafeGraph
“SafeGraph is thrilled to partner with RainBarrel to deliver critical context about location-based audiences,” says Reed McLeod, Customer Success Manager at SafeGraph. “We are entirely focused on curating high-quality Places data so our partners can instead focus on building their own products. It is very rewarding for us to see how RainBarrel has been able to scale their application so efficiently and provide detailed audiences for the Canadian market, which has traditionally been underserved.”
For RainBarrel, this partnership provides an additional layer of context for advertisers seeking highly specific audiences in distinct areas.
“We could not be more delighted about our partnership with SafeGraph,” Travis Riedlhuber, Managing Director at RainBarrel explains. ”Not only do their products provide the required contextual data we need for our Audience Graph, we’ve also found a trusted partner who aligns with our guiding principle of transparency.”
With aligned goals to provide transparent, privacy-forward, and high quality data, RainBarrel and SafeGraph are on their way to revolutionizing the future of privacy-compliant data as a viable alternative to third-party cookies.
Advertisers can access RainBarrel audiences on the RainBarrel website through a free trial or subscription plan, or on any DSP connected to the RainBarrel app.
SafeGraph curates the highest quality data about places across the globe so product builders can develop innovative apps, platforms, and solutions. Companies like Esri, Domino's, Mapbox, and Avison Young partner with SafeGraph so they can build the best location-based features and products. To learn more, visit safegraph.com.
RainBarrel is a Canadian-based proprietary Audience Graph built on commercially available geospatial data. Officially launched in 2021, RainBarrel serves advertisers and agencies with audiences for digital advertising campaigns, and have since made a name for themselves as an emerging tech expert through their work with renowned clients, and involvement in the industry.
For all inquiries related to RainBarrel’s Audience Graphs and partnership with SafeGraph, please contact Travis Riedlhuber, Managing Director, at firstname.lastname@example.org.