What is a DSP?

DSP refers to demand-side-platforms and refers to any software that buys digital advertising.

How do I get access to DV360 or The Trade Desk?

If you are interested in onboarding one or both of these platforms, please contact us.

I can’t find the audience I was using? 

If an audience you have favourited or activating has disappeared, it is most likely a result of the minimum size no longer being reached. If this occurs, please get in touch with us and we will locate the audience in question.

Can you activate audiences in Google Ads or other platforms?

Currently, we are unable to activate audiences in Google Ads. For questions about any other platforms, please contact us.

Why is my RainBarrel audience not delivering any impressions?  

There are a few reasons why this may be occurring. Common fixes typically include:

  • Avoid using any other targeting filters to maximize the size of the audience. 
  • Increase your bid amount
  • Create a dedicated buy for all RainBarrel audiences with its own budget. 
  • For display campaigns, utilize as many different creative sizes as possible to maximize the total amount of biddable inventory. Recommended sizes include: 300 x 250, 320 x 50, 728 x 90, 468 x 60, 160 x 600, 300 x 600, 768 x 1024, 336 x 280, and 970 x 250.