RainBarrel is a proprietary Audience Graph built with commercially available geospatial data to help advertisers deliver their message to the right people. We provide advertisers big and small with audiences they can use in their digital advertising campaigns. Our name pays homage to our dedication to collecting clean and transparent audience data that is both verifiable and thorough.
RainBarrel believes advertisers have the right to know where their budget is going. That is why we strive to provide our advertisers with clear and transparent access to audience information and methodology. Digital advertising should not be a black box.
RainBarrel currently offers two products:
For answers to common questions about RainBarrel and our audiences, please visit our FAQs. You can also keep up to date with any updates in our monthly Release Notes.