About Us

Stephanie specializes in executive leadership, leading initiatives that have yielded tangible results. With a background in professional engineering, Stephanie brings a wealth of knowledge from her time with the City of Edmonton, leading a number of transformational projects that have improved the livability and sustainability of Edmonton since 2002. In her current role, Stephanie leads a team of software developers and sales professionals to help make ad operations better so clients can scale their business or grow their reach.

A member of the Stollery Foundation, Stephanie has a passion to help make children’s lives better. A true fan of the outdoors, in her spare time, you can catch Stephanie running, camping, swimming and skiing. When she’s not outside, chances are she’ll be whipping up a great meal or catching up on some great reads.

Mike Racic is the Managing Director of Data and Curation Services at Knower Tech, leading the strategic scaling and growth of the RainBarrel umbrella brand from New York City. An industry veteran with more than 25 years of cross-functional experience spanning both the buy- and sell-side, Mike has consistently pioneered strategies for a cookieless, data-driven advertising future.

Prior to joining Knower Tech, he served as President of Prebid.org, where he championed open-source solutions for the global programmatic ecosystem, and previously led global programmatic and first-party data strategies at Fandom. Throughout his distinguished career across major ad-tech platforms, publishers, and agencies, Mike has been at the forefront of digital communications, identity initiatives, and media planning—making him uniquely equipped to lead this mission of bringing transparency, trust, and high-performance curation to independent agencies and brands.

Christian Janelli is Vice President of Product Strategy at Knower Tech, where he leads product strategy, market intelligence, and go-to-market alignment across product, engineering, and commercial teams. He brings more than 20 years of experience across ad tech, data platforms, and product innovation. Most recently at Prebid.org, Christian supported executive leadership and cross-functional product initiatives focused on advancing industry standards, platform growth, and emerging advertising technologies.

Prior to Knower Tech, he founded independent technology and consulting companies focused on data-driven product and market strategy, and previously held leadership roles at Rocket Fuel, iCrossing, and Universal McCann after beginning his career at DDB and Grey.

One of our OG members, Travis tells some pretty interesting stories about moving to Edmonton and meeting with the team everyday at Transcend Coffee before having an office. Fast forward to having over 8 locations, Travis had a front row seat to watching Know Company make strides. He’s a team player, so much so that his dad-like qualities landed him his own :dadtrav: emoji on our Slack channel. Hailing from the University of Lethbridge with a Bachelor of Management (with great distinction!) under his belt, Travis knew that advertising was where he was meant to be. The former Advertising Manager at the U of L student paper, The Meliorist, Travis was also a semi-finalist in Canada’s Next Top Ad Exec in 2014. Travis joined the team directly out of University, wearing many different hats along the wa

An active person by nature, you can often find Travis sharpening his competitive edge playing sports like golf and volleyball, or chasing around Gus, his 3-year-old Toy Poodle, with his wife in his free time. If he’s not playing a sport, he’s likely watching one – namely the Blue Jays and Raptors! He’s a fan of working with his hands (or as he likes to call it, “tinkering”), and as a result has picked up quite a few new skills, from cooking and making cocktails, to yard work, planting, gardening, painting, building things and other odd jobs around the house. Tinkering isn’t the only thing Travis enjoys in his leisure time – one of his favorite things to do is a good old-fashioned walking pub crawl, especially when traveling. For Travis, Good Food = Good Mood, which might explain his unconditional love for pizza. He loves technology, and buying new electronics is as exciting as unwrapping presents on Christmas morning. He also has a small sneaker collection which has been on ice since he hasn’t had much of a reason to dress up and go out for a while – but perhaps an overdressed pizza run could change that?