Monthly Recap

August Recap

We've added in 179 new Public Audiences, 107 in Canada 🇨🇦 and 72 in the United States 🇺🇸 to be exact. Scroll down the table below to view all new audiences:

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August wraps up the summer with vibrant activity across various sectors. In Canada, visits to Esso and Shell Oil stations, along with Tire shops, are on the rise as travellers prepare for end-of-summer road trips and adventures. Optical goods stores are seeing more customers as people look to stay in trend with the latest sunglasses, making the most of the last sunny and warm days of the season.. In the United States, people are staying active and on the move, whether it’s through bike sharing in urban areas, playing basketball outdoors, or joining dance classes. Fruit and vegetable markets are thriving, offering fresh, seasonal produce. This month reflects a season of exploration, wellness, and making the most of the remaining summer days.

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🇨🇦 Canada:

• ⛽ Esso - 39.59%
• 👓 Optical Goods Stores - 39.5%
• 🛢️ Shell Oil - 39.24%
• 🚗 Tires - 37.99%

🇺🇸 United States:

• 💃 Dance Studio - 40.77%
• 🥕🍎 Fruit and Vegetable Markets - 38.88%
• 🚴‍♂️ Bike Sharing - 32.89%
• 🏀 Basketball Courts - 26.51%

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EthoSense Trivia

Did you know that segments like: Sensation Seekers - Diverse, Midscale, Professional Singles & Couples (ETSE002) and Up & Comers - Diverse, Midscale, Professional Singles & Couples (ETSE059) are primed for end-of-summer campaigns? With over 40% of these audiences in their 20s and 30s, they’re eager to make the most of the season. Their interests include socializing, travel, and technology, making them ideal targets for promotions on experiential activities and last-minute getaways.

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Meanwhile, Experienced - Upscale, Professional Mature Singles & Couples (ETSE079) offer a high-income group for your targeting options. They are driven by a love for travel, arts, and culture, and are loyal to brands that offer luxury and sophistication. Additionally, with 29.3% of this audience in the 50 to 64 age bracket and a significant 13.5% aged 65 and above, they are prime candidates for end-of-summer luxury travel and fine dining promotions.

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This combination of youthful energy and mature sophistication creates a well-rounded approach to capturing the diverse desires of late summer consumers.

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Interested in finding out more? Contact us or book a call below!