RainBarrel and Deloitte Triple Acquisitions for Wealth Management Company


An audit and assurance consulting firm, Deloitte provides advising on financial and tax solutions, along with additional related services to both public and private firms globally. Serving a number of industries internationally, Deloitte was in search of a new solution to magnify their targeting precision. In order to acquire new customers for a new wealth management client, Deloitte needed a partner who could tap into prime conversion opportunities by activating first and third-party data for their digital advertising campaign.


  • Decrease CPA & CPM
  • Increase conversion rate
  • Increase number of high value clients


Utilizing our location-based audience graph, we started the process by determining parameters for our geospatial boundaries. In order to find qualified prospects, we created a model to score all Canadian postal codes outside of Quebec, where we then identified approximately 1 million high-tier, potential customers. These devices residing at the top postal codes were then served highly targeted messaging from Deloitte’s client across Google and Facebook. Working directly with their client, we ensured their custom parameters were executed both ethically and securely on our audience graph. For the duration of the campaign, our automated channels equipped Deloitte with access to high quality data which was updated on a weekly basis, and acted as a catalyst in achieving impressive results for their client’s campaign.


  • Increased acquisition rate by 3X
  • 65% increase in high value clients


RainBarrel provided a solution that suited their needs at a much lower Cost Per Thousand (CPM), a lower Cost Per Acquisition (CPA) and lower Assisted CPA. Despite working with a lower allocation on spend, RainBarrel outperformed in comparison to the campaign the wealth management company’s media agency was running. At the same time, we achieved an acquisition rate that was 3 times higher than their previous campaign, bringing in a 65% increase in what the client defines as high value customers.

Deloitte’s clients were ecstatic about the results which exceeded their goals. The campaign was a success and achieved much more lucrative results than they had previously seen. The client has opted to continue their work with RainBarrel in the upcoming year, and are delighted to do so with a more robust campaign budget.

Case Study

RainBarrel Reaches New Highs and Audiences for Kiaro


Kiaro, a compliant cannabis retailer, sought to navigate the complexities of federal advertising restrictions, create meaningful brand awareness, drive in-store traffic, and cultivate an online customer base. They approached their media fulfillment partner LoKnow who in turn, leveraged RainBarrel’s technology to meet these objectives. Kiaro aimed to reach a brand-new 19+ audience, drive online and in-store traffic, and increase online purchases. They also wanted to ensure that their digital marketing efforts were meaningful and boosted their online purchases to create a steady, predictable revenue.


Decrease CPA & CPM

Conversion Rate

Increase Number of
High-Value Clients

Reach a Brand-New 19+ Audience

Increase Online Purchases

Drive Online and In-Store Traffic


RainBarrel’s technology was instrumental to this campaign. We enabled LoKnow to accurately reach
over 400 19+ locations in Saskatchewan—such as bars, casinos, liquor stores, and clubs—during
the months we knew there would be peak festive of-age activities. Our efforts cultivated a custom
audience of over 70,000 unique users.



Rate Increase


Increase in
High-Value Clients


Increase in Web Traffic


Revenue Increase

The campaign was a resounding success. Kiaro saw a significant increase in ad engagement,
boosting website traffic by 400%, and daily revenue increased by 30% while ads were in the market.
This success was largely due to the proprietary capabilities of RainBarrel’s technology, which allowed
LoKnow to locate the most qualified audience locations.


RainBarrel’s technology proved to be a powerful tool in LoKnow’s arsenal, enabling them
to deliver a successful campaign for Kiaro. By using custom RainBarrel audiences, LoKnow
was able to effectively navigate the complicated landscape of digital advertising in this new, competitive, and highly-regulated sector.

RainBarrel is proud to be a part of this success story and we look forward to continuing to
provide privacy-centric, data-driven solutions to our clients and their customers.