An audit and assurance consulting firm, Deloitte provides advising on financial and tax solutions, along with additional related services to both public and private firms globally. Serving a number of industries internationally, Deloitte was in search of a new solution to magnify their targeting precision. In order to acquire new customers for a new wealth management client, Deloitte needed a partner who could tap into prime conversion opportunities by activating first and third-party data for their digital advertising campaign.
Utilizing our location-based audience graph, we started the process by determining parameters for our geospatial boundaries. In order to find qualified prospects, we created a model to score all Canadian postal codes outside of Quebec, where we then identified approximately 1 million high-tier, potential customers. These devices residing at the top postal codes were then served highly targeted messaging from Deloitte’s client across Google and Facebook. Working directly with their client, we ensured their custom parameters were executed both ethically and securely on our audience graph. For the duration of the campaign, our automated channels equipped Deloitte with access to high quality data which was updated on a weekly basis, and acted as a catalyst in achieving impressive results for their client’s campaign.
RainBarrel provided a solution that suited their needs at a much lower Cost Per Thousand (CPM), a lower Cost Per Acquisition (CPA) and lower Assisted CPA. Despite working with a lower allocation on spend, RainBarrel outperformed in comparison to the campaign the wealth management company’s media agency was running. At the same time, we achieved an acquisition rate that was 3 times higher than their previous campaign, bringing in a 65% increase in what the client defines as high value customers.
Deloitte’s clients were ecstatic about the results which exceeded their goals. The campaign was a success and achieved much more lucrative results than they had previously seen. The client has opted to continue their work with RainBarrel in the upcoming year, and are delighted to do so with a more robust campaign budget.
Papa Johns, a renowned pizza franchise, sought to boost their online presence and encourage customers to shift to online ordering. They approached their media fulfillment partner, LoKnow, who in turn, leveraged RainBarrel’s technology to meet these objectives. Papa Johns aimed to ensure fair representation for their franchisees across Western Canada and see a return on their investments. They also wanted to shift customers to online orders and gain tangible, transparent reporting to better understand their audiences.
RainBarrel’s technology was instrumental in this campaign. We enabled Papa Johns to segment
1) residents within their franchisee delivery areas and 2) visitors of competitor locations.
This data-driven, privacy-centric approach allowed the client to serve creative display ads and
promotional deals to these devices, increasing brand awareness and shifting customer habits.
The campaign was a resounding success. Papa Johns saw a significant increase in return on ad spend, from 3:1 to over 50:1 using social media. This success was largely due to the proprietary capabilities of RainBarrel’s technology, which allowed LoKnow to locate the most qualified audience locations.
RainBarrel’s technology proved to be a powerful tool in LoKnow’s arsenal, enabling them
to deliver a successful campaign for Papa Johns. By using custom RainBarrel audiences,
LoKnow was able to effectively utilize Papa Johns’ marketing budget, boost brand awareness, and drive a successful digital campaign.
RainBarrel is proud to be a part of this success story and we look forward to continuing to
provide privacy-centric, data driven solutions to our clients and their customers.