How to Use RainBarrel Audiences in DV360

RainBarrel builds and maintains both public and custom audiences in Display & Video 360 (part of Google Marketing Platform). Thousands of public audiences are at your fingertips and available to add to your campaigns, instantly. Let us show you how to use them.

How To Access RainBarrel Audiences in DV360

RainBarrel Audiences can be found and added to your campaign at the line item level. Once you have created a campaign and insertion order, you can add a line item.

Next, select your line item type:

In your line item settings, navigate to “ADD TARGETING” and select “Audience lists”.

In your line item settings, navigate to “ADD TARGETING” and select “Audience lists”.

Next, under “First- and third-party audiences” select “ADD”.

Then, select the drop down under “Audience type” and select “Third-Party”.

From here, you can search “rainbarrel” to see all our public audiences.

Note: At this stage, you may see a screen that says “Third-party audiences are not enabled for your account”. Please use this link to learn how to enable third-party audiences.

Or you can search the RainBarrel ID from the directory to find the exact audience you are looking for.

Lastly, select the audience you want and select “Apply” to add it to your line item.

Best Practices for Using RainBarrel Audiences

  • The guide above also shows how to use custom audiences within DV360.
  • Try to avoid using any other targeting filters in the line item to maximize the size of the audience.
  • Aim to bid higher than a standard DV360 line item to offset the third-party audience CPM fee.
  • If you are optimizing your campaign at the insertion order level, create a dedicated insertion order for all RainBarrel audiences with a dedicated budget.
  • For display campaigns, utilize as many different creative sizes as possible to maximize the total amount of biddable inventory. Recommended sizes include: 300 x 250, 320 x 50, 728 x 90, 468 x 60, 160 x 600, 300 x 600, 768 x 1024, 336 x 280, and 970 x 250.