Products

Brands

Best Buy

Starbucks

Cineplex

Category tags

#

Breakfast

#

Pizza

#

Healthy Food

NAICS Top categories

Grocery Stores

Automobile Dealers

Clothing Stores

NAICS Sub categories

Furniture Stores

Museums

Full-Service Restaurants

Audience Classes

01

All Visitors

02

Frequent Visitors

03

Visitors of Multiple Location

Request a Demo

Cartesian coordinates(with target distance radii)

Postal code boundaries

POI building boundaries

Custom polygonal boundaries

H3 indices

Find our audiences right now in your DSP by brand, category and more.

Explore

Explore

Read more about Public Audiences

Build your custom audiences with flexible geofencing methods and add-ons.

Explore

Explore

Read more about Custom Audiences

Brands

Best Buy

Starbucks

Cineplex

Category tags

#

Breakfast

#

Pizza

#

Healthy Food

NAICS Top categories

Grocery Stores

Automobile Dealers

Clothing Stores

NAICS Sub categories

Furniture Stores

Museums

Full-Service Restaurants

Audience Classes

01

All Visitors

02

Frequent Visitors

03

Visitors of Multiple Locations

Request a Demo

Cartesian coordinates(with target distance radii)

Postal code boundaries

POI building boundaries

Custom polygonal boundaries

H3 indices

Frequency, Amplify, Data range, Exclusions

Read more about Public Audiences

Brands

Best Buy

Starbucks

Cineplex

Category tags

#

Breakfast

#

Pizza

#

Healthy Food

NAICS Top categories

Grocery Stores

Automobile Dealers

Clothing Stores

NAICS Sub categories

Furniture Stores

Museums

Full-Service Restaurants

Audience Classes

01

All Visitors

02

Frequent Visitors

03

Visitors of Multiple Location

Request a Demo

Read more about Custom Audiences

Cartesian coordinates(with target distance radii)

Postal code boundaries

POI building boundaries

Custom polygonal boundaries

H3 indices

Frequency, Amplify, Data range, Exclusions

Getting More with RainBarrel Audiences

Common Geotargeting

RainBarrel Audiences

Difficult to scale

Larger scale and features like Amplify help deliver campaigns in full without sacrificing targeting

Limited control

Highly customizable, capturing only relevant audiences so you don't have to rely on defaults,
presets and watered-down segments

Only reaches active users in a location

Reach users after they have visited a location and continue the conversation

Low quality bid stream data

Uses high quality, consented SDK data to meet your advertising needs

Common Geotargeting

Difficult to scale

RainBarrel Audiences

Larger scale with features like Amplify

Common Geotargeting

Limited control

RainBarrel Audiences

Highly customizable, capturing only relevant audiences

Common Geotargeting

Only reaches active users in a location

RainBarrel Audiences

Can reach users who have visited a location

Common Geotargeting

Low quality bid stream data

RainBarrel Audiences

Uses high quality SDK data

Audience Analytics

Tap into targeted analytics, accessible to you on your audience directory page.

Recency Distribution
Geographical Distribution
Size Over Time
POIs
Demographic Profile
Match Rates
Similar Audiences

Taxonomy

We believe transparency around digital advertising is vital to building strong advertiser relationships. This is why we keep it simple with a clear naming structure in the ad platforms, and use free sign-ups as our only requirement to view audience information.

ID

A unique identifier to quickly find this audience in your DSP / social campaign manager

Class

Choose to reach all visitors, frequent visitors, or visitors of multiple locations

Country

Field denoting which country the audience belongs to

Activation

Choose from any activation partner to automate pushing public or custom audiences directly into campaigns.

DSP Activation

DV360

The Trade Desk

Social Activation

Meta

Linkedin

TikTok

Snapchat

Twitter

Don’t see the partner you’re looking for? Submit a request by contacting us.