Cookie Consent
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
An audit and assurance consulting firm, Deloitte provides advising on financial and tax solutions, along with additional related services to both public and private firms globally. Serving a number of industries internationally, Deloitte was in search of a new solution to magnify their targeting precision. In order to acquire new customers for a new wealth management client, Deloitte needed a partner who could tap into prime conversion opportunities by activating first and third-party data for their digital advertising campaign.
Utilizing our location-based audience graph, we started the process by determining parameters for our geospatial boundaries. In order to find qualified prospects, we created a model to score all Canadian postal codes outside of Quebec, where we then identified approximately 1 million high-tier, potential customers. These devices residing at the top postal codes were then served highly targeted messaging from Deloitte’s client across Google and Facebook. Working directly with their client, we ensured their custom parameters were executed both ethically and securely on our audience graph. For the duration of the campaign, our automated channels equipped Deloitte with access to high quality data which was updated on a weekly basis, and acted as a catalyst in achieving impressive results for their client’s campaign.
RainBarrel provided a solution that suited their needs at a much lower Cost Per Thousand (CPM), a lower Cost Per Acquisition (CPA) and lower Assisted CPA. Despite working with a lower allocation on spend, RainBarrel outperformed in comparison to the campaign the wealth management company’s media agency was running. At the same time, we achieved an acquisition rate that was 3 times higher than their previous campaign, bringing in a 65% increase in what the client defines as high value customers.
Deloitte’s clients were ecstatic about the results which exceeded their goals. The campaign was a success and achieved much more lucrative results than they had previously seen. The client has opted to continue their work with RainBarrel in the upcoming year, and are delighted to do so with a more robust campaign budget.
Axia FibreNet (a Bell Canada company), a fibre optic internet service, aims to provide high-performing internet to rural towns in Alberta. However, they faced the challenge of ensuring their digital ads were seen by actual residents of these towns, and not people just passing through. For a solution, they turned to their media fulfillment partner LoKnow, who utilized RainBarrel’s audience technology. The primary objectives were to reduce ad spend, provide accurate targeting, increase engagement, and increase conversions. RainBarrel’s technology was to be used to ensure that ads were served only to each town’s residents, while at the same time maintaining a strong focus on privacy.
RainBarrel’s technology was used to segment residents in the targeted communities into audiences.
Our unique approach allowed us to look back 30 days in our dataset, ensuring that we had a
substantial amount of information to work with. We then filtered out any devices that did not spend
a significant amount of time in these towns during the previous month, indicating that they did not
belong to residents. This strategy ensured that the privacy of transient visitors was respected, and
that only the devices of actual residents were targeted.
The results of the campaign were impressive. We decreased Axia’s search marketing budget by 90%
and increased engagement by almost 1000%. Website page views increased by 11.34%, the average
time spent on pages increased by 13.55%, and conversions increased by 142.85%. Furthermore,
their spend from the year before dropped by 78%. These results demonstrate the effectiveness of
RainBarrel’s approach.
RainBarrel’s audience graph technology, with its focus on privacy and real-world foot traffic
data, was instrumental in the success of Axia’s campaign. The use of custom RainBarrel
audiences resulted in a highly targeted and efficient campaign that ensured the best possible return on Axia’s advertising dollar.
© 2024 RainBarrel Inc. All Rights Reserved
