RainBarrel audience products are built from location, contextual, intent, identity, and verification signals to help marketers find better audiences and activate them across the platforms where media is bought.
Audience products
RainBarrel audience products are built from location, contextual, and intent signals — available as standard segments, custom builds, or vertical packages, ready to activate in your preferred DSP or data marketplace.
Real-world movement behavior and high-fidelity point-of-interest (POI) verification.
Privacy-first environment signals that map where your audiences spend time without relying on tracking cookies.
In-market interest patterns built on high-intent keyword activity and deep browser behavior. spend time without relying on tracking cookies.
Audience builds based on custom POIs, competitor locations, geography, recency, behavior, or campaign rules.
Pre-built packages for categories with specific timing, regulation, or targeting needs.
Audience packages
RainBarrel Packages combine our audience products into ready-to-activate bundles for categories with unique regulatory, seasonal, or targeting requirements.
Benefits
Real-world movement behavior and high-fidelity point-of-interest (POI) verification.
600MM+
Active devices.
27MM+
POIs updated daily.
14,000+
Ready-to-activate audiences.
10,000+
distinct brands covered.
In-market interest patterns built on high-intent keyword activity and deep browser behavior. spend time without relying on tracking cookies.
650MM+
users and unique browsers worldwide.
1,300
standard segments.
Privacy-first environment signals that map where your audiences spend time without relying on tracking cookies.
Millions
of global URL responses processed daily.
