Kiaro, a compliant cannabis retailer, sought to navigate the complexities of federal advertising restrictions, create meaningful brand awareness...
Kiaro, a compliant cannabis retailer, sought to navigate the complexities of federal advertising restrictions, create meaningful brand awareness, drive in-store traffic, and cultivate an online customer base. They approached their media fulfillment partner LoKnow who in turn, leveraged RainBarrel’s technology to meet these objectives. Kiaro aimed to reach a brand-new 19+ audience, drive online and in-store traffic, and increase online purchases. They also wanted to ensure that their digital marketing efforts were meaningful and boosted their online purchases to create a steady, predictable revenue.
RainBarrel’s technology was instrumental to this campaign. We enabled LoKnow to accurately reach over 400 19+ locations in Saskatchewan—such as bars, casinos, liquor stores, and clubs—during the months we knew there would be peak festive of-age activities. Our efforts cultivated a custom audience of over 70,000 unique users.
400%
Increase in Web Traffic
30%
Revenue Increase
RainBarrel’s technology proved to be a powerful tool in LoKnow’s arsenal, enabling them to deliver a successful campaign for Kiaro. By using custom RainBarrel audiences, LoKnow was able to effectively navigate the complicated landscape of digital advertising in this new, competitive, and highly-regulated sector. RainBarrel is proud to be a part of this success story and we look forward to continuing to provide privacy-centric, data-driven solutions to our clients and their customers.
