Pacific Western Transportation (PWT), the largest privately-owned passenger transportation company in Canada, was presented with an opportunity...
Pacific Western Transportation (PWT), the largest privately-owned passenger transportation company in Canada, was presented with an opportunity to expand their transport services following the exit of a major competitor. The challenge was to effectively capture the attention of the competition’s customer base and convert them into PWT customers. The primary objective was to increase ticket sales for PWT. To achieve this, PWT partnered with LoKnow, a leading digital media buyer, who in turn utilized RainBarrel’s cutting-edge audience graph technology. The goal was to leverage real-world foot traffic data to create digital audiences, while maintaining a strong focus on privacy.
RainBarrel’s technology was instrumental to this campaign. We enabled LoKnow to accurately reach over 400 19+ locations in Saskatchewan—such as bars, casinos, liquor stores, and clubs—during the months we knew there would be peak festive of-age activities. Our efforts cultivated a custom audience of over 70,000 unique users.
The strategy led to increased sales for PWT, demonstrating the effectiveness of RainBarrel’s real-world data approach. The campaign was continually optimized, with RainBarrel and LoKnow working closely together to refine targeting parameters and improve audience makeup. This led to a more intelligent and ever-evolving campaign, contributing to PWT’s year-over-year sales increase.
RainBarrel’s audience graph technology, with its focus on privacy and real-world foot traffic data, was instrumental in the success of PWT’s campaign. The strategy resulted in a highly advanced and optimized campaign that ensured the best possible return on PWT’s advertising dollar.
