Papa Johns, a renowned pizza franchise, sought to boost their online presence and encourage customers to shift to online ordering...
Papa Johns, a renowned pizza franchise, sought to boost their online presence and encourage customers to shift to online ordering. They approached their media fulfillment partner, LoKnow, who in turn, leveraged RainBarrel’s technology to meet these objectives. Papa Johns aimed to ensure fair representation for their franchisees across Western Canada and see a return on their investments. They also wanted to shift customers to online orders and gain tangible, transparent reporting to better understand their audiences.
RainBarrel’s technology was instrumental in this campaign. We enabled Papa Johns to segment 1) residents within their franchisee delivery areas and 2) visitors of competitor locations. This data-driven, privacy-centric approach allowed the client to serve creative display ads and promotional deals to these devices, increasing brand awareness and shifting customer habits.
The campaign was a resounding success. Papa Johns saw a significant increase in return on ad spend, from 3:1 to over 50:1 using social media. This success was largely due to the proprietary capabilities of RainBarrel’s technology, which allowed LoKnow to locate the most qualified audience locations.
50:1
Return on Ad Spend
RainBarrel’s technology proved to be a powerful tool in LoKnow’s arsenal, enabling them to deliver a successful campaign for Papa Johns. By using custom RainBarrel audiences, LoKnow was able to effectively utilize Papa Johns’ marketing budget, boost brand awareness, and drive a successful digital campaign. RainBarrel is proud to be a part of this success story and we look forward to continuing to provide privacy-centric, data driven solutions to our clients and their customers.
