Activation

RainBarrel Activation gives marketers and data owners independent infrastructure for moving and activating proprietary data assets across the programmatic ecosystem.

Whether the goal is onboarding first-party CRM data, activating audience segments, enriching data with RainBarrel signals, or distributing data to major platforms, RainBarrel provides flexible, secure, and compliant activation pathways.

RainBarrel Onboarding moves your data into the platforms where it gets activated — independently, and without lock-in. RainBarrel Commerce extends that same infrastructure to retail and seller-side monetization.

RainBarrel Onboarding

Securely connect and activate your first-party data across the marketing ecosystem — without lock-in, conflicts, or unnecessary cost.

RainBarrel Commerce

RainBarrel Commerce is currently in testing.

Connect your data

Connect your data. Securely link your first-party CRM, retailer, or platform data.

Choose your integration

Pipes Only for direct, low-latency delivery, or Pipes + Hosted Storage for fully managed infrastructure.

Configure for compliance

Data is tokenized (SHA-256) and mapped to your taxonomy and target platforms.

Activate across platforms

Your data flows into DV360 and other leading demand platforms — including exclusive Google integrations.

Scale without added overhead

RainBarrel manages ongoing pipeline maintenance and compliance sweeps as your data needs grow.

Workflows are designed around tokenized identifiers, consumer deletion processing, opt-out management, and compliance alignment with modern privacy frameworks including GDPR, CPRA/CCPA, PIPEDA, and HIPAA-sensitive use cases where applicable.